When Yaacov was 10, he borrowed his father’s Leica camera and took photos of the coachmen station near his parents’ home in Hadera, Israel. When he was asked why was he doing it, he had said that it’s a good idea to take a photo of things that will soon disappear. Yaacov’s parents laughed and explained to him that coachmen will never disappear from our world… Disruptive Innovation, a force that poses a constant threat to many, a tsunami that washes the world and undermines the pillars of our existence is a clear and familiar language for Yaacov.